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Paid V/S Organic Advertisement Platforms


Google AdWords is an advertising service for businesses wanting to display ads on Google and its network. Where advertisers paid to display advertisement product listing, video content within the Google ad network web users  The AdWords program set the budget for advertising only pay when people click the ad. The ad service is largely focused on words. The words can be relatable for the ad. The ad has been talking more in fewer words. Businesses that used AdWords can create the relevant ads using keywords for people who search in Google search engine. The keywords when searched on the web can be shown on top.

Social media

Social media is a computer-based technology that facilitates the sharing of ideas, feelings, knowledge, and information Building network. Social media, people share their information such as content, photos, videos from anywhere in the world at a time. Users engage social media via computer, tablets, mobile phones.
Social media is basically interacting with their friends and family but nowadays it can also work for a business purpose. Businesses taking the advantage of popular new communications methods for the customer. Businesses can show their ads in between on Facebook page or YouTube videos to exploring their business. Through social media, you can advertise their business in a huge number of people at one place or connect customers from anywhere in the world or multitude people's.

Google AdWords advantages  and disadvantages

1.      AdWords is faster than search engine optimization (SEO). Both SEO and Google AdWords are search engine marketing tools, but a well-optimized AdWords campaign much faster work in search spot.
2.      Increased brands awareness: from Google AdWords, the advertise is boosting traffic, click and conversion is also an efficient way to tell the people of your brand.
3.      Measure your performance consistently: from Google AdWords, you could measure your campaign what exactly happened like how many click on your ads, how many leads have been generated.
Disadvantages:

1.      Through Google AdWords, you cannot compare the competitor data. Google does not disclose the performance of other companies that may have the same product or service of yours.
2.      The space for AdWords is maximum 70 words. So you can choose the words carefully to maximum effect.
3.      If you fail to make the payment for AdWords can immediately remove the ad from Google.

Social media advantages and disadvantages:

1.      Connectivity: The main advantage of social media is connectivity. You can connect with anyone from the world from social media to share thoughts and ideas.
2.      Education: social media help students for learning and education. It is very easy to educate people via social media like through YouTube videos.
3.       Information and update: through social media, you can update yourself that what's happening in around the world. Sometimes TV and newspapers do not convey the true message. With the help of social media, you can get the true information.

Disadvantages:

1.       Hacking: social media has so many disadvantages also, hacking is one of them. Personal data and privacy can be easily hacked and share on the internet. Through this, you may losses financially or personal life.
2.      Addiction: The teenager is most affected by addiction to the social media. The addictive part of social media is very bad and disturb their personal life.
3.      Reputation: social media can easily ruin someone reputation to create false I'd or stories the social media. Businesses can also suffer due to the bad reputation.



Gaurav Sharma 
Veneficus Technologies

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